Week 10. Contextualisation Natalie Lennard Birth Undisturbed 03.04.20
Salle Sauvage Image from – https://www.birthundisturbed.com/the-series
I love this series of videos from Natalie Lennard on how she has bought together her birth undisturbed series. Where high art fashion photography meets birth photography. Obviously I am not working with birth in my MA research, but I am a birth photographer, my whole practice centers around motherhood and the varying stages of it. I love how Natalie uses video to tell the story of her projects, with a mini video being released for each of the images.
The way she has released her latest image in the series, a muslim hospital birth, has been amazing at showing how to utilise facebook & instagram for interaction, to gain a presence and get your following behind you, looking forward to a new chapter of work. The birth undisturbed series crosses over all social media platforms, utilising instagram, and facebook as I say, but also utilising you tube to have the premier of the newest chapter as well.
She has kept her target audience involved from the start doing updates everyday pretty much, during the planning, preparation, the shooting of the video and final photograph, and now with the release.
The newest chapter was due to be released at Phlock the first European convention for female photographers in Manchester , which had to be postponed due to coronavirus. This newest chapter was sponsored by Phlock so they have released it together over both of their platforms, so it also shows how collaborations can work and promote each person, or business. If it hadn’t of been for the face to face event at Falmouth, and the coronavirus, I would of gone to Phlock just to hear Natalie’s keynote speech she was down to give, so it shows how one brand can further another.
I am going to embed the video’s here, but they are more for me to come back to in one place when I want them for inspiration, as in varying ones Natalie and her partner talk about everything from set ups, models, lighting, costing, production, delivery, research, working with your children on set, ethics, literally everything is in these video’s they are amazing !
Lennard, Natalie. Birth undisturbed available at https://www.birthundisturbed.com/the-series (Accessed 03.04.20)
Fig 1, Lennard, Natalie. Salle Sauvage. Week 10. Contextualisation Natalie Lennard Birth Undisturbed 03.04.20